Monday, January 3, 2011
What is branding? Why is it important? How do you do it?
For a new graphic designer entering the job market, branding can mean a difference between getting a job...or not. It can mean you get the work you like to do...or not. Creating a brand for you or your business can mean you have a good understanding of your own strengths, interests and goals...or not.
As we look at the process of creating a brand, we'll begin developing YOUR brand as well...and in the process develop a visual identity system for your use in promoting you and your portfolio :)
First the definition...click on the link
Read it...be ready to discuss in our first class meeting.
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